Case Study: Atlas Peak Olive Oil
Since their first product launch, my team provided brand, web, packaging and marketing services
Atlas Peak was on a shoe-string budget, but wanted to begin presenting their products as a premium product offering. They wanted their multiple product package designs to have a family feel, with expandability into the future.
Starting by examining the market and customer base, we designed a new logo that would work well in the speciality foods market. Growing the new brand platform, we systematically designed a product packaging lineup, and web platform to deliver a synchronized look and feel across their entire marketing landscape.
Premium product packaging puts a face on a premium product!
Quality Branding has global appeal...
Atlas Peak Olive Oil sells through 3 primary venues; boutique grocery stores, farmers markets and online through their website. Every one of these sales venues project the image and brand of Atlas Peak to the world, so a comprehensive and overarching premium brand look is mission critical. We provide that by building each new element on a strong brand look, carefully matching new elements with old and driving sales through positive customer impression and feedback.