The Solution

As with any complex organization, the solution was multi-layered. To start with, for the first time in their history, they had found a local provider with whom they could work directly with, and who new their local market. We started with the foundation, an existing logo, and built that into a true brand identity by reverse engineering their look across all elements of their outreac. A new standards package was created to ensure the various distributed teams would project a cohesive brand. Next, we examined and overhauled their public facing marketing materials. New pitch materials were created for the sponsorship drive. New outreach was strategized and created for the membership generation process. New ads were built for local papers, theaters, magazines and social media. A new branded look and template overhauled the show program. Each element that was created was reviewed by the MFF team and synchronized with the brand standards. The growth in sponsorship, membership and attendance was exceptional, and prepared MFF for its 10th anniversary blow-out!

“Working with Gaben, as a hands-on marketing director (and, his collaborative creative director) was a pleasure. Deep knowledge, unbounded creativity and lots of positive energy made the experience better than we expected. All that… coupled with measurable results! I highly recommend Gaben and his team for any of your marketing or creative design efforts.”
Michael Fox, Executive Director, Mendocino Film Festival.